New road trip-themed integrated campaign and contest launch today
Nashville, Tenn. – 09.08.2015 – Nissan kicked off today a campaign fueled by the call of the open road and people who love adventures, bridging the gap among TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion.
The fully integrated campaign includes TV and online films, as well as an online contest hosted on Twitter with an opportunity to win one of four epic weekend adventures. Viewers are encouraged to participate via the hashtag #AltimaWeekendContest.
The “Monday Morning” spots, airing on TV and online beginning today, feature a young couple returning home from an exciting weekend in their Nissan Altima, just in time to get ready and head out for work on Monday morning. The array of items found in the car hint at – but do not explicitly reveal – where the couple has been and what fun they have been up to on their epic weekend road trip. Four versions of the film each portray a different road trip destination as evidenced by the distinct local knick-knacks found in the couple’s back seat – from barbeque sauce and ticket stubs, to a Heisman Trophy winner and musical instruments.
Nissan invites viewers to use the back seat clues to discern where these weekend warriors have traveled in each story, and to tweet their guesses using the hashtag #AltimaWeekendContest. Those who guess the destinations correctly will automatically be entered to win a chance to live out one of these four weekend adventures in a new 2015 Nissan Altima.
“The Nissan Altima is the perfect road trip companion for people all about seizing the day and living with excitement,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “Altima is Nissan’s best-selling vehicle and one of the top-selling cars in the United States – thanks to its distinctive exterior and interior design, rewarding driving experience and innovative, driver-focused technology.”
In addition to its rewarding driving experience, premium exterior, driver-focused technology and more, the 2015 Nissan Altima offers a “class-above” interior – including standard NASA-inspired Zero Gravity front seats, Bluetooth® Hands-Free Phone System, Streaming Audio via Bluetooth® and an Advanced Drive-Assist™ Display. Its standard 182 horsepower 2.5-liter DOHC 16-valve 4-cylinder engine provides 38-mpg highway fuel economy. Altima is available in a choice of five models, including a 270-horsepower 3.5-liter V6-equipped Altima 3.5 SL.
The #AltimaWeekendContest runs through September. In October, four winners (and a guest if they choose), will hit the road to recreate one of the four epic road trips revealed in the campaign. View the spots and find out more at AltimaWeekend.com.