Nissan invites adventure seekers to play its #AltimaWeekendContest – Nissan Altima

New road trip-themed integrated campaign and contest launch today

Nashville, Tenn. 09.08.2015 – Nissan kicked off today a campaign fueled by the call of the open road and people who love adventures, bridging the gap among TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion.

The fully integrated campaign includes TV and online films, as well as an online contest hosted on Twitter with an opportunity to win one of four epic weekend adventures. Viewers are encouraged to participate via the hashtag #AltimaWeekendContest.

The “Monday Morning” spots, airing on TV and online beginning today, feature a young couple returning home from an exciting weekend in their Nissan Altima, just in time to get ready and head out for work on Monday morning. The array of items found in the car hint at – but do not explicitly reveal – where the couple has been and what fun they have been up to on their epic weekend road trip. Four versions of the film each portray a different road trip destination as evidenced by the distinct local knick-knacks found in the couple’s back seat – from barbeque sauce and ticket stubs, to a Heisman Trophy winner and musical instruments.

Nissan invites viewers to use the back seat clues to discern where these weekend warriors have traveled in each story, and to tweet their guesses using the hashtag #AltimaWeekendContest.  Those who guess the destinations correctly will automatically be entered to win a chance to live out one of these four weekend adventures in a new 2015 Nissan Altima.

“The Nissan Altima is the perfect road trip companion for people all about seizing the day and living with excitement,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “Altima is Nissan’s best-selling vehicle and one of the top-selling cars in the United States – thanks to its distinctive exterior and interior design, rewarding driving experience and innovative, driver-focused technology.”

In addition to its rewarding driving experience, premium exterior, driver-focused technology and more, the 2015 Nissan Altima offers a “class-above” interior – including standard NASA-inspired Zero Gravity front seats, Bluetooth® Hands-Free Phone System, Streaming Audio via Bluetooth® and an Advanced Drive-Assist™ Display. Its standard 182 horsepower 2.5-liter DOHC 16-valve 4-cylinder engine provides 38-mpg highway fuel economy. Altima is available in a choice of five models, including a 270-horsepower 3.5-liter V6-equipped Altima 3.5 SL.

The #AltimaWeekendContest runs through September. In October, four winners (and a guest if they choose), will hit the road to recreate one of the four epic road trips revealed in the campaign. View the spots and find out more at AltimaWeekend.com.

 

 

 

Nissan Murano tops Midsize SUV segment in 2015 J.D. Power Automotive Performance, Execution and Layout (APEAL)℠ Study

  • All-new Nissan Murano named most appealing midsize SUV in prestigious industry study of new vehicle purchasers, scoring significantly higher than the segment average
  • Totally redesigned for 2015, Murano also is the second most improved among all vehicles in this year’s APEAL Study, compared to 2014
  • Nissan Altima finishes second among Midsize Car competitors; Nissan Frontier ranked third among Midsize Pickups

NASHVILLE, Tenn. – 07.24.2015 – Three Nissan models have been recognized as being among the most appealing vehicles to own and drive in their segments in the just released J.D. Power 2015 U.S. Automotive, Performance, Execution and Layout (APEAL) StudySM – led by the totally redesigned 2015 Nissan Murano crossover’s top finish in the Midsize SUV category. Murano scored a total of 853 points, a 58-point improvement over the previous generation Murano design and 35 points above the second place finisher in the segment.

The 2015 Altima, Nissan’s best selling vehicle, improved three positions over the 2014 study to tie for second place with a score of 817, just two points behind the leader in the Midsize Car segment. The 2015 Nissan Frontier finished third in the Midsize Pickup segment behind two recently introduced pickups.

The annual APEAL Study, now in its 20th year, surveys purchasers and lessees of new vehicles, giving owners a platform to evaluate their cars, trucks and SUVs across 77 specific attributes. The results are combined into an overall APEAL score measured on a 1,000-point scale. The study found that some safety features, such as blind spot warning and parking assist systems, substantially improved owners’ sense of security – and satisfaction – with their vehicles. Nissan continues to offer a range of advanced safety and connectivity system technologies across a wide application of vehicles and trim levels – including Predictive Forward Collision Warning (PFCW), Driver Attention Alert* (DAA) and Around View® Monitor (AVM) with Moving Object Detection (MOD).

“Given its bold new design, the APEAL Study results showed that exterior and interior styling are by far the leading purchase reasons for Murano buyers,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc.

Sales of the new Murano are up nearly 40 percent for the year through June (versus 2014), attracting many new buyers to the Nissan brand.

The all-new Murano features Nissan’s new exterior design direction with V-Motion front end, boomerang lights, floating roof treatment and efficient aerodynamics. Inside, the new Murano offers an engaging social lounge feel through features such as the refined lower-height instrument panel, wide center console, advanced Zero Gravity seating, and the airy atmosphere created by the large windows and oversized Power Panoramic Moonroof. All 2015 Murano crossovers come equipped with a standard 260-horsepower 3.5-liter V6 and Xtronic transmission with D-step logic. Murano is offered in front-wheel and all-wheel drive.

“We are also extremely pleased with the strong showing of the 2015 Altima, which finished above its two main sales competitors in the segment with a 13-point improvement over the year before,” said Diaz. “Like Murano, Altima offers advanced technology systems at an affordable price point.”

The 2015 Nissan Altima, one of the top selling cars in the U.S., offers a rewarding driving experience, premium exterior and interior and driver-focused technology. Its standard 182 horsepower 2.5-liter DOHC 16-valve 4-cylinder engine provides 38-mpg highway fuel economy. Altima is available in a choice of five models, including a 270-horsepower 3.5-liter V6-equipped Altima 3.5 SL.

The 2015 Nissan Frontier continues to be a sales leader in the midsize truck segment, combining premium hardware, extraordinary power and an exceptional level of on- and off-road performance. The Frontier Crew Cab is offered in five trim levels, led by the dynamic Frontier Crew Cab PRO-4X.

Todd Kelly takes 10th place in Nissan Altima V8 Supercar race in Townsville, Australia

TOWNSVILLE, Australia – 07.13.2015 – Todd Kelly finished in 10th place in the 200km race at the Castrol EDGE Townsville 400 last weekend in Australia.

The Jayco-backed Nissan driver had a strong overall day – producing a sharp qualifying lap. He provisionally qualified seventh, granting him a spot in the Top 10 Shootout before starting the race in eighth.

Kelly raced amongst the leading group for the entire distance, eventually crossing the line in 10th place.

One spot behind Kelly was his teammate Michael Caruso. The Nissan PlayStation GT Academy driver started 12th, but made a slow start and dropped back to the rear of the field. Despite a pit lane scare where he almost ran over a cameraman, he made a strong comeback to finish 11th.

Jack Daniel’s Nissan driver Rick Kelly and the Toshiba-backed entry of James Moffat finished 16th and 17th respectively.

The next event on the V8 Supercars Championship calendar takes the circus to Queensland Raceway in three weeks time.

Todd Kelly, Jayco Nissan Altima V8
“It isn’t too bad a result for the Jayco car. I’m pleased with how today went,” said Todd Kelly.

“I was happy to be seventh in qualifying and then eighth in the shoot-out, and the car was very good on the soft tires. Unfortunately, it wasn’t so great on the hard tires, so in the middle stint. I had to play around with the bars and couldn’t get a balance. I lost quite a few spots in the stint.

“On the softs at the end, the car was good. The car was good when we needed it. It was just a shame we lost those places in the middle.”

Michael Caruso, Nissan PlayStation GT Academy Nissan Altima V8
“It’s not the day we were after,” said Michael Caruso.

“We struggled with the car all weekend, to be completely honest. We need to go away from here and understand what was wrong. We just had no pace, which was disappointing.

“But I’ll tell you, there was a cameraman who was very lucky he didn’t roll over the top of my roof. He got very close during one of the pit stops. It was frightening!”

Rick Kelly, Jack Daniel’s Nissan Altima V8
“It’s obviously not what we planned on, that’s for sure,” said Rick Kelly.

“I didn’t quite have the pace on the soft tire that I had yesterday, so we couldn’t really sneak past anyone, and then every time we pitted we just came out in traffic.

“It’s part and parcel of being back there, and we just didn’t have the car pace to be able to pass anyone and move forward.

“We just basically trucked around the whole time in that place.

“We made some changes for the race to try and get some more out of the front, and we just didn’t manage to, so we were just managing average pace the whole way through.”

James Moffat, Toshiba Nissan Altima V8
“We had a loose wheel nut in qualifying, which meant we started in 24th – nowhere near where we should have been,” said James Moffat.

“The car was a bit of a battle from there. It was nowhere near where we were yesterday, and we suspect there was a problem with the left front. I had a lot of brake locking which we didn’t have today.

“It wasn’t a good day and we need to improve.”

Championship Points After 17 Races
1. Mark Winterbottom – 1465 points
2. Craig Lowndes – 1217
3. Fabian Coulthard – 1205
4. David Reynolds – 1192
5. Chaz Mostert – 1183
6. James Courtney – 1175
7. Garth Tander – 1086
8. Jamie Whincup – 1074
9. Shane Van Gisbergen – 1063
10. Rick Kelly – 865
11. Todd Kelly – 810
12. Michael Caruso – 756
15.  James Moffat – 711